The name Itasca comes from the headwaters of the Mississippi River, Lake Itasca. A simple lake and resulting stream delivers the source of the incredible results of the largest river in North America. Itasca is a word derived from the latin "verITAS" and "CAput" meaning true head, however we like to think of it as veritas capital, or true capital. Private capital without constraints from time horizons and performance benchmarks has the potential to deliver incredible results, just as Lake Itasca delivers the Mississippi River.
We are not focused on retirement, GIPS benchmarks or consultants performance studies, but the creation of long term wealth. We prefer to think in terms of decades than quarters.
Many use the words, but the actions speak for themselves. No one is perfect, we all make mistakes so integrity needs to witnessed over time and through actions, not just words.
Radical transparency helps.
GreenFirst Forest Products is focused on investments in the global forest products industry. Our operators are experienced in the acquisition and turnaround of sawmill assets. The company currently owns a sawmill in Kenora, Ontario.
GreenFirst Forest Products intends to pursue other investments in pure play lumber opportunities in North America and around the world.
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Itasca Financial LLC
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